©Yulia Saatova, 2023

Rebranding for women’s fashion retail shop in Tashkent, Uzbekistan. Shop was founded by Natalie Shtapova, Instagram influecer. Brand positions itself as a shop for independent, confident and self-estimed women who don’t have any time for long-time shopping. Shop offers perfect basic wardrobe for all occasions.

Rebranding task was to make simple and clear identity, and also to make photography guide. 

Graphic pattern is based on the first letter of logo.

Used typeface: Quandco free font, Montserrat by Google Fonts.

Project was made during partnership with Sekta Creative Crew.